27 Biggest Celebrity Endorsement Deals
To create a long-lasting brand impression, companies need something more than an exceptional product. They often need a human touch to make their sales skyrocket, and who else can they approach, if not a celebrity? While some advertising agencies use generic actors, a few of them recruit celebs with a high fan base, meaning greater the fan following, greater the reach of the product.
Here are some of the most expensive celebrity endorsements that will leave you stunned! Take a look at some of your favorite celebs and their great deals when it comes to making a brand flourish.
Beyoncé – Pepsi, Estimated $50 Million
Pepsi has enlisted the most influencing pop icons from their brand (i.e., Michael Jackson & Britney Spears) as their spokesperson. The brand made a lot of headlines when they snagged one of the most coveted icons of our time, Beyoncé, with a 10-year deal for $50 million in 2012. Their agreement includes an exclusivity clause where Beyoncé will only endorse Pepsi in return to sponsoring all of her creative projects.
The singer is known for her staggering fan base, and it seems like very little effort has been while reaching out to the consumer! All hail Queen Bey!
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