27 Biggest Celebrity Endorsement Deals
David Beckham – Adidas, Estimated $160 Million
In 2003 British Soccer player David Beckham signed the biggest commercial contract in the history of sports (of that time) – a $160 million lifetime agreement with Adidas. The international brand paid Beckham $80 million down payment. This contract includes a percentage of profits from the sales of his sportswear and extra payments for promotional work. Now retired, Beckham serves as a brand ambassador and represents the company all across the world.
Apart from the endorsements, Beckham keeps himself busy as the current president and co-owner of Inter Miami CF and co-owner of Salford City.
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