27 Biggest Celebrity Endorsement Deals
Howard Stern – SiriusXM, Estimated At Least $80 Million Per Year
A few years ago, SiriusXM announced a renewal of its deal with Howard Stern to extend his show by five years. This new agreement with SiriusXM became effective at the beginning of 2016 and featured the inclusion of certain new technologies. Additionally, the agreement included an understanding pertaining to Stern’s video and audio archives. The financial aspects of the agreement were undisclosed but experts said they anticipated that it would have been valued a little more highly than the previous one, which was estimated at $80 million annually. In April 2018, Stern gave out a speech during the induction of the rock band Bon Jovi into the Rock and Roll Hall of Fame.
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