27 Biggest Celebrity Endorsement Deals
Sofia Vergara – Head & Shoulders, Estimated $40 Million.
You would be grossed out by any ordinary person telling you about the ways to get rid of dandruff. However, the moment you see Sofia Vergara, you happily watch the whole advertisement.
Not only the actress has a great choice of roles, but she also has a keen sense of business. When Vergara was approached by Procter & Gamble to promote their Head & Shoulders shampoo, she immediately knew that she could demand a high-paying contract because no star wanted to touch the product. The deal was a success when P&G signed a long-term deal with the glamorous Latina, paying around $40 million for her star power in 2013.
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