27 Biggest Celebrity Endorsement Deals
Usain Bolt – Puma, Estimated $40 Million
Gold medalist Usain Bolt had his fair share of endorsement deals throughout his career. However his 2013 deal with Puma changed the game. The superstar runner has been making $10 million a year since signing with Puma, and after he retires, he’ll receive an annual $4 million as long as he continues to promote the company. That is a great retirement plan, don’t you agree?
Along with being partnered with Puma, Bolt signed contracts with brands like Gatorade, Hublot, and Virgin Media. Gatorade launched Gatorade Bolt, an ice-flavored drink. In fact, Bolt has his own character in the Temple Run franchise, which has been downloaded around one billion times.
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