27 Biggest Celebrity Endorsement Deals
Charlize Theron – Dior, Estimated $65 Million
Oscar-winner Charlize Theron has been Dior’s J’adore perfume spokesperson since 2004, signing a $5 million a year contract. Theron has been in every filmed and printed ads for the brand and been sporting Dior jewels in various public appearances, which had caused some legal issues with her other endorsers. We might suggest a change of attorney if she plans on being exclusive with just one brand.
Theron shares the meaning behind the scene on the latest interview: “I think when we started the campaign there was a really great “cheekiness” about it, that was fantastic to be a part of”. She adds: “the taking off the jewelry and saying sometimes this is it, it’s not about all of this luxury, it really is sometimes just as simple as nothing.”
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