27 Biggest Celebrity Endorsement Deals
Novak Djokovic – Lacoste, Estimated $47 Million
Over time, the 2018 Wimbledon champ Novak Djokovic’s mastery on the court has led to some pretty awesome endorsement deals. Among them is with Japanese sports equipment and footwear brand Asics. In 2018, Asics began supplying his shoes and are paying him $4 million annually to do so. While luxury watch brand Seiko, which is also a Japanese brand, inked an agreement with Djokovic that pays $5 million annually since 2014. But his smash deal was made in May 2017 with Lacoste to become their brand ambassador until 2022. That’s five years! His earnings for this one is $9.4 million yearly for a total of $47 million! Now that’s a sweet deal.
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