27 Biggest Celebrity Endorsement Deals
Roger Federer – Uniqlo, Estimated $30 Million
After twenty years of seeing Roger Federer sporting the Nike swoosh on all his sportswear, he and the brand seemed synonymous. Not only that, but the swoosh also seemed to represent his legendary domination of the sport. But when he played at Wimbledon in 2018, he wore the Japanese retail brand Uniqlo for the first time. Federer made an agreement with the brand for a ten-year period starting in 2018 that puts more than $300 million in his checking account. It will allow him to sell segments on his shirt, which he couldn’t do with Nike, and he’ll keep being paid even if he stops playing before the end of the contract.
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