27 Biggest Celebrity Endorsement Deals
Roger Federer – Uniqlo, Estimated $30 Million
After twenty years of seeing Roger Federer sporting the Nike swoosh on all his sportswear, he and the brand seemed synonymous. Not only that, but the swoosh also seemed to represent his legendary domination of the sport. But when he played at Wimbledon in 2018, he wore the Japanese retail brand Uniqlo for the first time. Federer made an agreement with the brand for a ten-year period starting in 2018 that puts more than $300 million in his checking account. It will allow him to sell segments on his shirt, which he couldn’t do with Nike, and he’ll keep being paid even if he stops playing before the end of the contract.
More in Trending
-
`
Is the Black Friday Sale Frenzy Fading?Black Friday used to feel like a thrill ride. People lined up before sunrise, stores were packed out, and the deals...
December 14, 2025 -
`
How Couples Can Align Financial Goals Through ‘Bucket Strategy’Most couples want to feel like they are working toward the same future, but money often gets in the way of...
December 7, 2025 -
`
Just How Important Is Personal Finance Really?Personal finance gets a lot of praise, but it also gets its share of criticism. Some argue that it places too...
November 30, 2025 -
`
Sir David Beckham Officially Knighted by King Charles at Windsor Castle“Arise, Sir David Beckham.” On November 4, 2025, David Beckham stepped into Windsor Castle for a moment he had dreamed about...
November 23, 2025 -
`
Home Turnover Rate Hits Historic 30-Year Low!The U.S. housing market is stuck. According to Redfin, only 2.8% of homes changed hands in the first nine months of...
November 16, 2025 -
`
Six Figures Aren’t Enough—The New Salary Comfort Zone Starts at $500KTwo decades ago, earning $170,000 meant stepping into the upper class in the United States. That level of income was considered...
September 6, 2025 -
`
How Tony Hawk’s ‘Pro Skater’ Changed Everything—Including HimTony Hawk was already legendary before the summer of 1999, but one moment cemented his place in sports history. At the...
September 6, 2025 -
`
Why Claire’s Cancelled Plans to Shut Hundreds of StoresClaire’s has pulled off a surprising recovery just weeks after entering Chapter 11 bankruptcy. On August 20, the retailer revealed that...
August 30, 2025 -
`
Why Chloe Malle Could Take Over Anna Wintour’s Role at VogueThe fashion world is bracing for one of its biggest shifts in decades. Reports suggest that Chloe Malle, daughter of actress...
August 30, 2025