27 Biggest Celebrity Endorsement Deals
Kevin Hart – Facebook, Estimated $600K
Comedian Kevin Hart made public his own Nike sneaker line in 2016, made a deal with Facebook valued at $600K for live-streaming video production via that platform, and started showing the trailer for his newest stand-up comedy concert movie. Wall Street Journal broke the celebrity news about Hart’s Facebook Live agreement. This was included among other agreements totaling approximately $50 million that the platform had made with about 140 people and businesses to elevate Facebook Live throughout that coming year. Hart’s contract was the biggest for an individual. Adding to his successful creative portfolio is the 2018 movie, Jumanji: Welcome to the Jungle, which grossed $962 million worldwide.
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