27 Biggest Celebrity Endorsement Deals
Jennifer Lawrence – Dior, Estimated $15-$20 Million
The Jennifer Lawrence-Dior partnership will continue for another three years, thanks to Dior extending it in 2018 under a contract valued at $15 to $20 million. Page Six has revealed that CAA wagered the agreement on its client Lawrence’s behalf. It’s one that was originally made six years ago. The Red Sparrow star appeared in a Miss Dior advertisement campaign in February 2013 that resulted in a backlash from the public about the usage of Photoshop for it. Lawrence handled it with sass and honesty. The amount of money paid by Dior for the 2018 deal is standard for the brand for celebs like Lawrence.
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