27 Biggest Celebrity Endorsement Deals
Eva Longoria – L’Oreal Paris, Estimated $2 Million
Eva Longoria, of Desperate Housewives fame, made a $2 million exclusive worldwide endorsement deal with L’Oreal Paris in 2005. Longoria’s initial advertisement for the brand was a TV ad for hair care items by Vive, which ran early that May. Nielsen Monitor-Plus reported that L’Oreal shelled out $290 million for advertisements the previous year. It was done in a response to Avon contracting Mexican-American Salma Hayek and also Revlon signing Cuban-American actress Eva Mendes as its Latina face of beauty for that company’s multiracial campaign that also included Julianne Moore and Halle Berry. Longoria and her husband, Mexican businessman José Bastón Patiño, had a baby boy named Santiago in June 2018.
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