27 Biggest Celebrity Endorsement Deals
Rihanna – Puma, Estimated $1 Million
Rihanna received a slightly different endorsement deal from Puma, not the usual spokeswoman position but as a designer with her own line of sportswear and sneakers. Puma paid the singer over $1 million-plus royalties to design two different styles of sneakers for her collection and then extended the collaboration to fur slide sandals.
RiRi was also paid to work Puma’s gear into her wardrobe while she was out and about. In a recent interview, Rihanna said, “To be able to express yourself in a creative manner was special and felt like the right place for me, a place where I can show my work and growth.”
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