27 Biggest Celebrity Endorsement Deals
Tiësto – 7Up, Estimated $30 Million
Of course, you like to dance to Tiësto’s blasting music. But do you know how much this world-famous DJ earns from endorsements? Dutch DJ Tiesto received around $30 million from 7Up to promote its 2014 “Live It Up” campaign. It was the biggest endorsement ever offered to a DJ and also the biggest deal in his career. This “Live It Up” campaign was the soda company’s most successful investments in the last decade—a win-win for both sides.
Along with that, Tiësto invested in Splice in 2014 and was announced as the Global Creative Director for Beau Joie, a Nevada based Champagne brand.
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