27 Biggest Celebrity Endorsement Deals
Sean Combs – Ciroc, Estimated $100 Million
In 2007, Sean “P. Diddy” Combs made an amazing deal with vodka brand Ciroc. The conditions of the agreement saw Combs and Sean Combs Enterprises head all decisions concerning brand management for Ciroc. And as the brand grew, they got 50% of profits made in the future. The agreement spanned several years and was estimated to be worth over $100 million. This type of agreement was the first of such made by the alcohol industry. Under the deal, Combs was to head decisions on the marketing, public relations, product placement, advertising, and events concerning the brand. These ventures helped Combs bring his net worth up to $825 million in 2018.
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