27 Biggest Celebrity Endorsement Deals
Kendall Jenner – Pepsi, Estimated $400K to $1 Million
Pepsi and Kendall Jenner both had to employ reputation recovery strategies following the soda brand’s protest-themed commercial starring the highest-paid model of 2018. It resulted in angry comments on Twitter that claimed that the company appropriated protests movements and civil rights to get their soda sold. The ad shows the young Jenner who, in the midst of demonstrating, gave a police officer a can of Pepsi. The company stopped showing the commercial. However, they lost money because production expenses for the ad that was filmed in Bangkok were about $2 million to $5 million—which included Jenner’s fee of about $400K to $1 million.
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